Makeup trends 2024

The beauty industry is a dynamic, ever-evolving landscape, with trends emerging and fading faster than you can say “contour.” But fear not, spa professionals!

We’ve got you covered with an in-depth look at the top 5 micro beauty and pro makeup trends that are set to redefine the spa experience in 2024. Discover how to incorporate these looks to attract new clients, boost your spa’s success, and stay ahead of the curve.

1. Soft Glam: The Reigning Queen of Natural Beauty

In a world of filters and Facetune, soft glam makeup is the refreshing antidote. This trend embraces natural beauty, emphasizing radiant skin, subtle contours, and a “no-makeup” makeup look. Think less is more, and you’ll be right on trend.

• What it is: Soft glam makeup focuses on enhancing your natural features with minimal product. It’s about achieving a healthy, glowing complexion, subtly defined eyes, and a soft, natural lip color.
• Client Appeal: Attracts clients who prefer a natural, effortless look for everyday wear or special occasions. Ideal for those who want to look polished without feeling overly made up.
• Spa Integration:
  • Offer “Soft Glam Makeover” packages that include a personalized skincare consultation, makeup application, and product recommendations.
  • Host makeup workshops teaching clients how to achieve the soft glam look at home.
  • Create a dedicated “Soft Glam” section on your website and social media featuring tutorials, before-and-after photos, and product suggestions.

2. Glazed Blush: The Dewy Glow That’s Here to Stay

Move over, matte skin! The glazed blush trend is all about achieving a luminous, hydrated complexion. Think of it as the “donut skin” of makeup – plump, dewy, and oh-so-delicious.

• What it is: Glazed blush focuses on creating a healthy, radiant glow using a combination of skincare and makeup techniques. This includes hydrating the skin, using luminous foundations and highlighters, and applying a dewy blush to the apples of the cheeks.
• Client Appeal: Perfect for those who want a fresh, youthful look that radiates health and vitality. Ideal for all skin types, but especially beneficial for those with dry or mature skin.
• Spa Integration:
  • Offer “Glazed Glow” facials that focus on hydration and radiance.
  • Incorporate facial massage techniques to boost circulation and enhance the skin’s natural glow.
  • Recommend glow-boosting serums, moisturizers, and illuminating primers to your clients.

3. Mob Wife Makeup: Unleash Your Inner Boss Lady

Inspired by the fierce and fabulous women of organized crime dramas, mob wife makeup is all about bold confidence and unapologetic glamour. This trend features smoky eyes, sharp contours, and statement lips that demand attention.

• What it is: Mob wife makeup is characterized by strong, defined features. It often includes winged eyeliner, smoky eyeshadow, sculpted cheekbones, and a bold lip color (think reds, berries, or dark nudes).
• Client Appeal: Perfect for special events, nights out, or anyone who wants to make a power statement with their makeup. Appeals to those who love a dramatic, glamorous look.
• Spa Integration:
  • Offer themed makeup packages or create a “mob wife makeover” special.
  • Host “Glam Night Out” events where clients can learn how to create the mob wife look.
  • Partner with local boutiques or fashion designers for a complete mob wife-inspired experience.

4. Color Play: Embrace Your Inner Artist

Who says makeup has to be boring? Color play makeup encourages experimentation with bold hues, unexpected combinations, and a playful approach to beauty.

• What it is: Color play makeup is all about having fun and expressing your creativity. It involves using vibrant eyeshadows, colorful eyeliners, bright blushes, and unconventional lip colors.
• Client Appeal: Attracts adventurous clients who love to express themselves through makeup and aren’t afraid to try new things.
• Spa Integration:
  • Host makeup workshops where clients can experiment with different color combinations.
  • Offer custom color consultations to help clients find shades that flatter their skin tone and personality.
  • Create a “Color Play” section on your website and social media showcasing different looks and color palettes.

5. 90s Makeup Revival: Nostalgia Never Looked So Good

The 90s are back, baby! From brown lip liner to matte eyeshadows and grunge-inspired eyeliner, the 90s makeup revival is a nostalgic nod to a decade that defined beauty trends.

• What it is: 90s makeup is characterized by its matte finish, defined brows, and brown-toned lip colors. It often includes a dark lip liner paired with a lighter lipstick, a well-blended brown eyeshadow, and winged eyeliner.
• Client Appeal: Appeals to millennials and Gen Z who are embracing the retro aesthetic, as well as those who simply love the classic 90s look.
• Spa Integration:
  • Offer “throwback” makeup looks inspired by 90s icons like Drew Barrymore and Gwen Stefani.
  • Create a 90s-themed spa day with music, snacks, and makeup tutorials.
  • Partner with local vintage clothing stores or thrift shops for a complete 90s experience.

Elevate Your Expertise:

To master these trends and offer your clients the latest in beauty services, consider furthering your education and expertise with the Aesthetics Academy of Virginia https://aestheticsva.com . Their comprehensive programs range from basic to master esthetician training, equipping you with the skills and knowledge to thrive in this exciting industry. Visit aestheticsva.com to learn more about their offerings and take your career to the next level.